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Starting a Business

Guide to starting a business: from idea to first customer

Starting a business means making a series of decisions in a workable order. This collection takes you from idea and plan through registration, licenses, startup costs and early funding choices.

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Begin with the idea and the plan

A plan forces you to test the idea on paper before spending money.

Read the starting a business guide, then how to write a business plan and market research. A short plan with honest numbers is better than a long one with guesses.

Structure, name and registration

Choose a legal structure, check that your name is available and register with the right agencies.

See choosing a business structure, checking name availability, how to register a business and the business tax ID guide. Rules differ by state.

Licenses, banking and location

Open a business account and confirm that your location and licenses are in order.

Read how to get a business license, opening a business bank account and zoning laws. Separate accounts also make future funding applications simpler.

A rough order of steps

The order below suits many businesses, though rules vary by state and industry.

  1. Test the idea with real potential customers.
  2. Write a short plan with startup costs and a break-even estimate.
  3. Choose a structure, register the name and get your tax ID.
  4. Open a business bank account and obtain any required licenses.
  5. Launch small, track every dollar and learn from early sales.

Check state and local requirements with official sources or a professional.

Estimating costs and funding the start

Know your startup costs and runway before you commit.

The startup costs guide helps you total the expenses. ROI Funder works with businesses that have 6+ months in business and $20,000+ monthly revenue, so brand-new startups are not a fit yet. See startup loans for alternatives to explore.

If you reach the point where outside money makes sense, the process is short. You complete an online application in a few minutes with a soft credit pull, so applying does not affect your credit score, and you are under no obligation to accept an offer. Send three months of business bank statements and approved, complete files can be funded the same business day. Amounts run from $5,000 to $5,000,000 for businesses with 500+ FICO, 6+ months in business and $20,000+ in monthly revenue.

Guides in this collection

Frequently asked questions

How much money do I need to start?

It depends on the business. List one-time costs and three to six months of operating expenses to find your number.

Can I get funding from ROI Funder as a new business?

Not before six months in business and $20,000 in monthly revenue. Once you reach them, apply for a no-obligation review.

Which legal structure is best?

It depends on liability, taxes and plans for partners or investors. Talk to an attorney or accountant before you file.