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Budgeting

How to build a business budget

A business budget is a plan for how much money you expect to earn and spend each month, built from your real numbers. Start with last year's actuals, set a cautious revenue figure, assign every cost a line, and compare plan to results every month.

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Start with what actually happened

The best budget starts with the last 6 to 12 months of bank and card statements, sorted into categories.

Skip the blank-page approach. Export a year of transactions from your business bank account and card, and sort each one into a category: revenue, cost of goods, payroll, rent, utilities, software, insurance, marketing, vehicle, professional fees, taxes, loan payments and so on. If you have mixed personal charges in there, pull them out first; separating business and personal money makes this much easier.

Now total each category by month. You will notice things a feeling never tells you: the software subscriptions you forgot, the month your fuel bill doubled, the quarter when revenue sagged. Those patterns are the raw material of a realistic budget.

Set a revenue number you can defend

Budget revenue from your recent average and known pipeline, then plan on the lower half of the range.

Most budgets fail at the revenue line. Owners write down what they hope to sell, then spend as though it will arrive. Use a calmer method. Take your average monthly revenue over the last six months. Adjust for known changes: a signed contract, a lost client, a seasonal peak, a price change. Then build three versions if you can: a low case, an expected case and a high case.

Illustrative example: a landscaping company averaged $40,000 a month but earned $22,000 in winter months and $55,000 in spring. A single $40,000 line would overstate winter by almost double. A monthly budget following that curve shows exactly when to save and when cash is tight.

Separate fixed costs from variable costs

Fixed costs stay the same whatever you sell, while variable costs move with sales, and you need to know which is which.

Make two lists. Fixed costs include rent, insurance, salaried payroll, loan payments and software. Variable costs include materials, inventory, hourly labor, shipping, card processing fees and sales commissions.

This split matters because your budget responds to sales differently on each side. If revenue falls 20 percent, variable costs fall with it, but fixed costs do not. The gap is where businesses get hurt. Add the two together and compare against revenue to find your break-even point, the sales level where you stop losing money.

Give every category a monthly dollar amount. For variable items, express them as a percentage of sales, such as materials at 30 percent of revenue, then let the spreadsheet calculate the dollars.

Add the lines most budgets leave out

Include taxes, owner pay, equipment replacement and a cash reserve, because these are the items that turn a paper profit into an empty account.

A budget that only covers day-to-day expenses will look profitable and still leave you short. Add these lines on purpose:

  • Taxes: estimated income tax, sales tax and payroll tax, set aside as a percentage of revenue. Ask your accountant for the right rate.
  • Owner pay: a fixed, consistent amount, not whatever is left over.
  • Replacement and repairs: a monthly amount toward the vehicle, equipment or computers that will wear out.
  • Reserve: a fixed monthly transfer into savings. A common aim is covering one to three months of fixed costs; see building a cash reserve.

When these lines are in, the bottom of the budget shows the true surplus or shortfall, not a flattering version.

Check the plan against your cash timing

A budget says how much you will earn and spend, while a cash forecast says when, so use both.

A budget can balance on paper while your bank account still goes negative mid-month. That happens when customers pay late or when big bills cluster. Once your budget is set, lay it onto a weekly calendar and mark the dates payroll, rent, taxes and inventory purchases leave the account. If you see a pinch, read the guide to cash flow forecasting and build the weekly view.

If the numbers show a gap that will keep recurring, you can decide early how to cover it, whether by tighter payment terms, smaller orders, or financing priced against what the money will produce.

Review it monthly and adjust

Compare actual results with the budget every month, explain the largest differences, and update next month's numbers.

A budget is a working document. Within the first week of each month, close the books for the prior month and put actuals beside the plan. Circle any line more than 10 percent off. Ask why. Was it timing, a one-time event or a permanent change? Only permanent changes should alter future months.

Keep the review short. Three questions will do: Where did we beat the plan? Where did we miss? What will we do differently? Over a year, those answers become a record of how your business really behaves, and each budget gets better than the last.

Frequently asked questions

How often should I update my business budget?

Compare actuals to plan every month, and revise the full budget at least once a year or after any big change such as a new location, a lost client or a price change.

What is the difference between a budget and a forecast?

A budget is your target for revenue and spending. A forecast is your best estimate of what will happen, which may differ from the target. Good owners keep both and watch the gap.

What if my income is irregular?

Budget on the low end of your range, build a reserve in strong months, and pay yourself a steady amount. A 12-month view with seasonal peaks and troughs shows which months need extra cushion.

When does a budget point toward outside funding?

When the plan shows a repeating shortfall or a clear opportunity that needs cash up front. Compare the true cost of any offer with what the money will produce before you commit.