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Accounting

Small business accounting guide: read your numbers with confidence

Accounting turns daily transactions into reports that show how the business is doing. These guides cover the core ideas, the main financial statements and the ratios lenders and owners use to judge health.

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The foundations

The accounting equation and double entry are the base of every report.

Read accounting for small business, the accounting equation and double-entry accounting. Choose between cash and accrual in cash vs accrual accounting.

The three statements

The income statement, balance sheet and cash flow statement each answer a different question.

The financial statement guide introduces them, and why they matter explains how owners use them. Lenders ask for them, so keep them current.

Margins and ratios

Ratios turn raw figures into comparable measures of profit, liquidity and debt.

See profit margin, current ratio and debt-to-equity ratio. Track the same ratios monthly so trends show.

Five numbers to review each month

You do not need dozens of metrics to stay informed.

  1. Revenue and gross margin.
  2. Net profit.
  3. Cash balance and the next 30 days of obligations.
  4. Accounts receivable and how old they are.
  5. Total debt and monthly debt payments.

Trends matter more than any single month, so keep the same definitions each time.

Accounting and your funding file

Clean books make funding faster and often cheaper.

Funders review bank statements and sometimes financial reports. If you borrow, you want to know the effect on margins before signing. Compare options in term loans or working capital with the payback math done first.

Nothing in this collection requires you to borrow. Many owners read, adjust their habits and never need financing. For those who do, ROI Funder matches each file to funders in our network and lays out the true cost, the payback period and the monthly-equivalent payment before you sign. The requirements are 500+ FICO, 6+ months in business and $20,000+ in monthly revenue, and the application is a few minutes online with no impact on your credit score.

Guides in this collection

Frequently asked questions

Do I need an accountant or can I use software?

Software handles routine recording. An accountant helps with taxes, structure and decisions, and is worth hiring as complexity grows.

Which statement matters most?

All three do. If you must choose, the cash flow statement shows whether you can pay your bills.

How often should I review my accounts?

Monthly, at least, with a quick weekly check of cash and unpaid invoices.