Pick platforms where your customers are
Do not try to be everywhere; choose one or two.
Start with social media marketing for small business. Then set up a Facebook page or an Instagram business account, depending on your audience.
Content that earns attention
Show your work, answer common questions and share customer results with permission.
See how to post on Instagram, Instagram Stories and the Instagram marketing strategy. For B2B, read LinkedIn for small business.
Giveaways and paid promotion
Contests and ads can speed growth but need clear rules and budgets.
Read Instagram giveaways, Facebook marketing and Facebook ads. Check each platform's current rules.
A weekly social routine
Thirty minutes planned beats hours of random posting.
- Pick three post ideas: one useful, one behind the scenes, one offer.
- Schedule them in advance.
- Reply to every comment and message within a day.
- Check which post brought inquiries or sales.
Keep what works, and stop posting types that bring only likes.
Measuring return and paying for it
Track leads and sales from social, not only followers.
If a social channel proves it can sell, you may need inventory or staff to meet demand. Working capital can cover that, with the cost and payback worked out first.
Use the guides to decide whether you need money at all, and how much. When the answer is yes, a clear picture of what the funds will produce makes the decision easier and the conversation with a funder shorter. ROI Funder covers all 50 states, places funding from $5,000 to $5,000,000 and can fund approved, complete files the same business day. See how it works for the steps.
Guides in this collection
- 8 Sample Emails for Every Invoicing Situation
- An Instagram Marketing Strategy a Small Team Can Actually Run
- Brand Elements Every Small Business Needs
- Customer Marketing: How to Grow Revenue From the Customers You Already Have
- Digital Marketing for Small Business: What to Do First and What to Skip
- Email Design for Small Business: Layouts That Get Read and Clicked
- Email Marketing Strategy: A Simple Plan Small Businesses Can Run
- Event Marketing for Small Businesses: From Plan to Follow-Up
- Facebook Marketing for Small Businesses: What Works in Practice
- How to Build Customer Loyalty in a Small Business
- How to Build a Brand Messaging Framework
- How to Build a Simple Customer Loyalty Program
- How to Choose an Email Marketing Platform for a Small Business
- How to Create Invoices Customers Do Not Ignore
- How to Create a Brand Style Guide
- How to Create a Business Facebook Page and Set It Up to Get Customers
- How to Create a Customer Story That Helps You Win New Customers
- How to Create a Small Business Marketing Budget That Pays Back
- How to Handle an Invoice Dispute Without Losing the Customer or the Cash
- How to Launch a Brand: A Step-by-Step Plan for Small Businesses
- How to Run an Instagram Giveaway That Brings In Real Customers
- How to Send a Customer to Collections
- How to Set Up a Business Instagram Account That Brings Customers
- How to Start an Email Newsletter for Your Small Business
- How to Write Ad Copy That Gets Clicks and Real Customers
- How to Write a Marketing Plan for a Small Business
- How to Write a Value Proposition Customers Actually Remember
- How to cut business costs without hurting sales
- How to handle a sales tax audit
- How to measure marketing ROI
- How to raise prices without losing customers
- How to survive losing a big customer
- Marketing Channels for Small Business: How to Choose the Right Mix
- Marketing Materials Every Small Business Needs (and What to Skip)
- Marketing Tools for Small Business: Pick by Job, Not by Hype
- SEO Keyword Research: A Simple Method for Small Businesses
- SEO Tools for Small Business: What to Use and What to Skip
- Small Business Branding: Build a Brand That Customers Remember
- Small Business Email Marketing: A Plan You Can Start This Week
- Small Business Marketing Strategy: A Step-by-Step Plan
- Small Business Marketing for Beginners: Where to Start
- Small Business SEO: How to Get Found on Google
- Social Media Marketing for Small Business: A Focused Plan
- Text Message Marketing for Small Business
- The Four Ps of Marketing: A Practical Guide for Small Businesses
- Word-of-Mouth Marketing: How Small Businesses Earn Referrals
Frequently asked questions
How often should I post?
Choose a schedule you can keep, such as three times a week, and judge it by engagement and sales.
Do I need to run ads?
No. Many businesses grow with organic posts, but ads speed testing when you have a clear offer.
Which platform is best?
The one your customers actually use. Ask them, and check where competitors have an active audience.